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Lambert's cosine law

Also known as the Cosine law of illumination.

When light strikes a surface at an angle, the illuminance is reduced by the cosine of the angle between the ray and the normal to the surface.

E = (I / d²) × cos θ

E
illuminance on the tilted surface (lux)
θ
angle between the light ray and the surface normal
I, d
intensity (candela) and distance (metres) as before

In plain English: Tilted light smears over more area, so it's dimmer — the same reason winters are cold: the sun's rays arrive at a slant. At the point directly below a streetlight θ = 0 and you get full brightness; down the road it falls off fast.

Where you'll meet it: Streetlight spacing design, combining with the inverse square law for the standard 'illumination at a point away from the lamp post' problem (E = I·cos³θ/h² form).

Calculators that use this law

Components this law governs

More in Laws of illumination